2025 Media Matters

A Big Year for Leavenworth in the Media

2025 was a banner year for media coverage, with earned media up 38% over 2024 and more than $8.1 million in earned media value. Leavenworth was featured by top national outlets, including Travel + Leisure, USA TODAY, NPR, The Wall Street Journal, FOX, and more, reinforcing our strong national visibility. Below is a snapshot of some of the most notable media highlights from the year.

Promoting Local Businesses Through the Leavenworth Marketplace

Our extensive digital advertising campaign promoting the Leavenworth Marketplace has officially launched, driving online shoppers directly to local businesses. If you have an online store and aren’t currently participating in the Leavenworth Marketplace, this free platform is an easy way to increase visibility and sales. Please reach out to Jessica at media@leavenworth.org, and she’ll be happy to help get you set up so you are a part of this campaign.

Have a Special or Discount? Let Us Help Promote It

Have a special promotion or discount you’d like to share? Please submit it through the calendar portal at https://leavenworth.org/calendar/community/add/ so we can help promote it through our marketing channels. Sharing your offers allows us to highlight your business and amplify visibility to both visitors and locals. 

Some 2025 Media Highlights

DATE             OUTLET                               HEADLINE                                                                                                                              

 1/8/25           World Atlas                         The Alpine Village of the Cascades with Year-Round Festivals                                            LINK

 1/14/25         FOX Soul TV                        Traveling While Black Christmas – Leavenworth, Wash.                                                     LINK

 2/5/25           reisereporter                      USA: How Leavenworth Became a Bavarian Town                                                              LINK

 2/6/25           KING-TV                              This Leavenworth destination has a long history in the ski community                              LINK

 3/28/25         Travel + Leisure                  This Cozy Town is the No. 1 U.S. Destination to Get a Good Night’s Sleep                         LINK

 4/3/25           The Manual                         Looking for the best sleep of your life? Kayak says go here.                                               LINK

 4/28/25         Yahoo                                  A mountain town 2 hours east of Seattle made me feel like I was in Europe                     LINK

 5/5/25           Evening Magazine               The Springs is a new place to soak up what Leavenworth has to offer                               LINK

 6/16/25         POWDER Magazine            The 6 Best Hidden Gem Mountain Towns To Visit in Summer                                            LINK

 6/17/25         MSN Travel                         15 Most Instagrammable Small Towns Across America                                                      LINK

 7/1/25           KCPQ-TV/KZJO-TV               Leavenworth Oktoberfest tickets now on sale                                                                     LINK

 7/3/25           The Knot                             Fall in Love With These Romantic Getaways in Washington State                                      LINK

 7/17/25         KOIN-TV                              Travel + Leisure names OR, WA small towns among most beautiful                                   LINK

 7/17/25         Parade Magazine                These U.S. Destinations Feel Like Europe                                                                             LINK

 8/5/25           USA TODAY 10Best             These 10 cities in the US feel like charming European towns                                              LINK

 8/6/25           KCPQ-TV                             Leavenworth Oktoberfest: 2025 tickets, entertainment, more                                           LINK

 8/12/25         When In Your State            A travel guide to Leavenworth, Washington                                                                        LINK

 8/12/25         SIP Magazine                      One-Day in Leavenworth                                                                                                      LINK

 9/3/25           Yahoo Lifestyle                   Steins, brats, and cheers: 6 Oktoberfests across the U.S.                                                    LINK

 9/15/25         SIP Magazine                      Oktoberfest in Leavenworth                                                                                                 LINK

 9/17/25         Country Living                     15 Best Fall Festivals and Fairs to Celebrate the Season                                                      LINK

 9/18/25         The Weather Channel         America's Best Oktoberfests 2025                                                                                       LINK

 9/21/25         Parade Magazine                4 U.S. Cities That Feel Just Like a European Fall Fairytale                                                    LINK

 9/28/25         Daily Mail                            Mini Munich' on the West Coast: from dying mountain town to thriving tourist hub        LINK

 10/14/25       Travel + Leisure                  Take a 400-mile Road Trip Through The American Alps                                                      LINK

 11/13/25       Time Out USA                     The best Christmas towns in the U.S. with next-level holiday cheer                                   LINK

 11/24/25       VITA                                    All Aboard For Leavenworth                                                                                                 LINK

 12/9/25         NPR                                     A 101-year-old runs the largest nutcracker museum in the U.S. Here's a look inside         LINK

 12/12/25       FOX News Channel             Leavenworth, Wash., shows off over half a million Christmas lights                                   LINK

 12/21/25       Wall Street Journal             When the lights went out in the “Christmas Capital”                                                          LINK

Next
Next

Dec 2025 - Letter to Membership